
Complete Digital Marketing Course; Strategy & Planning: Increase your Sales & Brand Awareness
Discover excellence in digital marketing with Zera Digital Limited, the premier digital marketing agency with a registered presence in the UK and Wales.
Embark on a transformative journey through our Digital Marketing Certificate Course, meticulously crafted to navigate you through the intricacies of online marketing assets, tools, and methodologies. Tailored to elevate the value propositions of individuals and businesses alike, this course is a strategic guide toward achieving marketing and business objectives.
Our hands-on approach sets us apart. Real-life case studies are seamlessly integrated into class discussions, providing you with 100% practical insights that extend beyond theory.
What you'll learn
- Building a Digital Marketing Strategy
- Find your Online audience
- Drive targeted traffic
- Analyze website data
- Create converting Facebook Ads
- Build a community
- Master Artificial intelligence
- Create converting Google Ads
- Create a content Strategy Plan
- Organic Facebook marketing
- Sea Facebook Ads
Who this course is for:
1. Professionals with a wealth of experience overseeing digital marketing initiatives across various industries.
2. Individuals currently employed and aiming to transition their careers, jobs, or industries to the realm of digital marketing.
3. Those who fulfill the prerequisites and aspire to embark on a career in digital marketing.
4. Executives at mid to senior levels across diverse sectors.
5. Newcomers who are trying to find and explore a new career path in Digital Marketing
Course Goals
- Grow your Business Online
- Get Hired as a Digital Marketing Expert
- Work remotely as a Digital Marketing freelancer
Course Content
1. Getting started with Digital Marketing
– Introduction to Digital Marketing
– Understanding the customer journey
– Market Research
– Understand how to create a customer Avatar/ Buyers Persona
2. Search engine Optimization
– Introduction to SEO
– SEO checklist
– SEO business audit
– Keyword Research
– Spy competitors
– On Pape and off Page optimization
Local SEO for brand visibility (GMB ( Google my business setup)
3. Social Media Marketing SMM
– Getting started
– Business Manger for Facebook and Instagram*
– Facebook Ads objectives
– Facebook Ads structure
– Locations and demographics
– Detail targeting
– Placements
– Budget and Ads scheduled
– Understand custom Audience, look alike audience
– Face restarting ads
4. Email Marketing
– How to get email subscribers
– Create a lead capture
– Custom email
– email list and targeting
– Access to email marketing tools
5. Search Engine Marketing ( SEM) Search Ads & Display Ads
– Google Ads set-up
– Setup google Ads account
– Network setting
– Dynamic search ads
– Location Targeting
– Audience Type
– Budget
– Bidding
– Manual CPC
– Ads formula
– Site link extension
– Call-out extension
– structure snippet extension
– Call extension
– Ad group structure
– Tips and for successful ads creation
– Billing
– Keyword planning
6. Content Marketing
– Content Marketing explain
– How to find content ideas
– Text content
– Image content
– Video content
– Content Marketing guidelines
– Measure results
– How to automatically generate content ideas
7. Google Analytics
– GA4
– setup up Google Analytics
– Install tracking code
– Demo Account
– Dashboard Navigation
– Pages
– Sources & channels
– Real time report
– Audience Report
– Behavior Report
– Conversion report
8. Artificial Intelligence (AI)
– Introduction to AI
– AI for Content Writing
– AI for Social Media Marketing (SMM)
– AI for Email Marketing
– AI for Search Engine Marketing (SEM)
– AI for Search Engine Optimization (SEO)
Experience of the Participant

What is included in the Training Pack
- Training Guide, Practice manual and textbook
- Workbook and exercise
- Local and international case studies
- Recognize Certificate of completion
- Self Paced training video for reference and practice
Programme Information
Course Objective | The program’s primary emphasis is on equipping individuals with the abilities to oversee digital marketing procedures and utilize tools for digital marketing. |
Virtual Class | Fee: ₦150,000 | $100 |
Weekday Date: | 7th Oct – 11th Oct 2024 | 5 Days: Mon – Fri | 9:00am – 3pm |
Weekend Date: | 12th Oct – 9th Nov 2024 | 5 Weeks: All Saturdays | 9:00am – 3pm |
Location: | Google Meet | Zoom | Microsoft Teams |
Resources Persons
Ebenezer Oyichi (Engr)
Ebenezer is a seasoned Digital Marketing professional and Website Developer with expertise in marketing and sales automation. As a global consultant, I bring a wealth of professional experience spanning diverse industries such as Real Estate, Construction, Legal, Food Production, Education, Management, Nonprofit Organizations, and E-commerce. My consultancy and outsourcing services cater to both local and multinational organizations.
I am an alumnus of Fate Foundation and WAA Foundation, and I serve as an advisory board member of Rock Haven Network USA. I am also a member of the Digital Marketing Institute, Ireland, and the eMarketing Association, UK.
I hold a first degree in Electrical and Electronic/Computer Engineering and have completed professional training in Business Management from the London School of Business Administration, alongside professional training in Information and Technology Management.
I have provided training and facilitated sessions for delegates and executives at esteemed organizations such as Jumia Nigeria, Mafa Group, Coscharis Motors, NSIA Insurance, Sifax Group, La Casera PLC, Advance Microfinance Bank, Silverbird Film Distribution, and Brand Optima Nigeria Limited and a host of others
My comprehensive digital skills encompass Website Development and Management, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Web Analytics, Content Marketing, Lead Generation, and Sales and Marketing Automation.
JOHNSON A. FADOLA; (FIMC, CMC, FCP, MCIPS, ANIMN, MSc, BTECH, ND.)
Johnson A. Fadola is a respected Communicator, Consultant, Trainer, and Author with a great passion for learning and imparting knowledge. His high level of commitment to personal development, professional training, and organizational growth has afforded him several opportunities to collaborate with notable business schools and consulting firms in Nigeria as a Consultant, Faculty Member, and Trainer.
He is an alumnus of Robert Gordon University, Aberdeen, United Kingdom, where he earned a Master’s Degree in Procurement & Supply Chain Management. He also studied at Rivers State University of Science and Technology (now Rivers State University), Port Harcourt, Nigeria, and the Maritime Academy of Nigeria, Oron, Nigeria.
He has demonstrated his expertise across various industries in both the United Kingdom and Nigeria, including Education, Management Consulting & Training, Engineering/Construction, Maritime, FMCG/Food & Beverages, and Oil & Gas.
He is a Certified Management Consultant (CMC) and a Fellow of the Institute of Management Consultants, Nigeria (FIMC). Additionally, he is a Productivity Consultant and a Fellow of the Centre for Public Service Productivity and Development (FCP). He is a member of the Chartered Institute of Procurement and Supply (MCIPS) in both the UK and Nigeria, as well as the National Institute of Marketing of Nigeria (NIMN), among other professional bodies.
He has facilitated numerous training sessions in both Nigeria and the UK, receiving profound feedback in various areas of specialization. Some participants in his training sessions have come from notable organizations such as.
- Unilever
- Snepco
- eHealth Africa
- ECOWAS
- Lagos State Signage & Advertisement Agency (LASSAA)
- Lagos State Lottery & Gaming Authority
- Segilola Resources Operating Limited
- Egbin Power Plc
- Hydrodive Nigeria Limited
- Brand Optima
- Flour Mills of Nigeria
- First Bank of Nigeria
- TotalEnergies
- First E & P
- Heartland Alliance Limited / GTE
- OGC Foods and Beverages Limited (Bottlers of LASENA Alkaline Natural Artesian Mineral Water)
- North South Power Company Limited
- Megawatts Nigeria Limited
- LAPO Microfinance Bank
- GEM Petrochemical Limited
- Nel Bright Pharmaceutical
- PIMO Masuta Energy Limited
- Great Brand Nigeria Limited
- SABC
- Beamco Nigeria Limited
- Pilgrims Africa Limited
- Bicen Resources Limited
- Medical Diagnostic Center
- Compression and Power Systems Limited
- Trade Depot
- Roving Height Book Store
- MACTAY LTD
- iPNX
- Seedco
- CAT Mantrac Nigeria Limited
- Henkel
- African Prudential Plc
- Dufil Prima Foods
- Achieving Health Nigeria Initiative
- Freetown Recycling Ltd, Ibadan
- Heritage Bank
- Jaiz Bank
- Bicens Resources Limited
- Umugini Pipeline Infrastructure Ltd
- Construction Kaiser Ltd
- Chairborne Global Services Limited
- University of Medical Sciences, Ondo, Nigeria
- Complete Communications Limited (Publishers of Complete Sports)
- MRS Oil & Gas
- Saipem
- Advantage Health Africa
- Lafarge Africa Plc
- PZ Cussons
- Mandilas
- Seplat Energy
- Niger Delta Development Commission (NDDC)
- Healthplus Ltd
- BW Offshore
- Nascon Company (Subsidiary of Dangote Group)
- Federal College of Animal Health & Production Technology
- AC & Ventilation Systems Ltd, Lagos
- UAC Foods
- UAC Restaurants
- Dangote Freezone (Refinery)
- Unifoam Group
- Amaiden Energy Nigeria Ltd
- Tulip Cocoa Processing
- Dovaheights Energy Limited
- Federal University of Agriculture, Makurdi
- UAC Property Development Company (UAPDC)
- My Food by Hilda
- Golden Transport Company Limited (A Division of Flour Mills of Nigeria Plc)
- Yola Electricity Distribution Company
- BUA Cement
- Masije Oil & Integrated Services Ltd
- Ishk Tolerance Foundation
- Africa Worldwide Removals Ltd
- Uniterm Nigeria Limited
Most Popular Questions
A Zera Digital Limited stands out as a premier agency with registered presence in the UK and Wales, offering a meticulously crafted Digital Marketing Certificate Course. Our program is designed to provide practical, hands-on experience through real-life case studies, ensuring you gain valuable insights that transcend theoretical knowledge.
A Zera Digital training program goes beyond traditional methods. Our focus on practical application sets us apart. We integrate real-life case studies into class discussions, giving you a competitive edge in the dynamic field of digital marketing.
AAcquiring digital marketing skills is imperative in today’s business landscape. Our course is geared toward enhancing the value propositions of individuals and businesses, ensuring you have the expertise needed to achieve marketing and business objectives effectively.
AAbsolutely! Whether you’re a beginner or looking to enhance your existing skills, our program is crafted to cater to various skill levels. We provide a comprehensive foundation and advanced insights to accommodate learners at every stage
AZera Digital Limited is not just an agency; we are industry leaders. Our program combines the expertise of a renowned digital marketing agency with a hands-on training approach, providing a unique and valuable learning experience. Join us to amplify your impact in the digital realm.
Register & Secure A Training Spot
Elevate your digital marketing prowess! Enroll in Zera Digital Limied exclusive Digital Marketing Certificate Course